Dr Kevin Lu
Reader
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
- Innovation and Sustainability
Summary
Dr. Lu's research primarily focuses on marketing and business analytics, including the development, evaluation, and practical application of various approaches. More recently, he has been working on digital business strategy development, leveraging Generative Artificial Intelligence (GAI) technology. His studies employ methods such as mathematical modeling, optimization, and innovative approach design. Dr. Lu has an extensive publication record, including over 30 research articles in leading journals, 3 book chapters, and more than 30 conference papers. His research has received support from organizations such as SAMS, GCRF, Innovate UK, EPSRC, and the EU. Under Dr. Lu's supervision, ten PhD students have successfully completed their doctoral studies.
His research interests include:
- Marketing analytics
- Understanding business developement through data analysis
- Problem-solving through the application of business analytics
Qualifications
BSc (Hons) in Mathematics; PhD in Management; Postgraduate Certificate in Teaching and Learning In Higher Education.
Newest selected publications
Lü, K. (2024) 'Effect of Human Image in Advertisements on Consumers' Experiential Purchase Intentions'. Journal of Advertising. ISSN: 0091-3367
Lü, K. (2024) 'Machines vs. Humans: The Evolving Role of Artificial Intelligence in Livestreaming E-commerce'. Journal of Business Research. ISSN: 0148-2963
Yuan, H., Lü, K. and Ausaf, A. (2024) ''. Internet Research, 0 (ahead of print). pp. 1 - 27. ISSN: 1066-2243
Lü, K. (2024) ''. ACM Computing Surveys, 56 (7). pp. 1 - 38. ISSN: 0360-0300
Chen, C., Lü, K. and Zhang, D. (2024) ''. Journal of Business Research, 178. pp. 1 - 12. ISSN: 0148-2963