Dr Kevin Lu
Reader
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
- Innovation and Sustainability
Lü, K. (2024) 'Effect of Human Image in Advertisements on Consumers' Experiential Purchase Intentions'. Journal of Advertising. ISSN: 0091-3367
Lü, K. (2024) 'Machines vs. Humans: The Evolving Role of Artificial Intelligence in Livestreaming E-commerce'. Journal of Business Research. ISSN: 0148-2963
Yuan, H., Lü, K. and Ausaf, A. (2024) ''. Internet Research, 0 (ahead of print). pp. 1 - 27. ISSN: 1066-2243
Lü, K. (2024) ''. ACM Computing Surveys, 56 (7). pp. 1 - 38. ISSN: 0360-0300
Chen, C., Lü, K. and Zhang, D. (2024) ''. Journal of Business Research, 178. pp. 1 - 12. ISSN: 0148-2963
Huang, T., Zhou, L., Lü, K., Wang, L., Chen, H. and Du, G. (2023) ''. Information Systems Frontiers: a journal of research and innovation, 0 (ahead of print). ISSN: 1387-3326
Erbao, C., Luo, H. and Lü, K. (2022) ''. International Journal of Production Research, 61 (20). pp. 6873 - 6890. ISSN: 0020-7543
Meng, LM., Kou, S., Duan, S., Jiang, Y. and Lü, K. (2022) ''. Psychology & Marketing, 39 (8). pp. 1633 - 1645. ISSN: 0742-6046
Du, G., Zhou, L., Lü, K., Wu, H. and Xu, Z. (2022) ''. IEEE Transactions on Neural Networks and Learning Systems (IF 14.255), 34 (12). pp. 10279 - 10293. ISSN: 2162-237X
Xie, G., Lü, K., Gupta, S., Jiang, Y. and Shi, L. (2021) ''. Journal of Retailing, 97 (4). pp. 621 - 638. ISSN: 0022-4359
Zhou, L., Du, G., Lu, K. and Wang, L. (2021) ''. Expert Systems with Applications, 174. pp. 1 - 15. ISSN: 0957-4174
Yang, H., Cao, E., Lu, K. and Zhang, G. (2017) ''. Journal of Business and Industrial Marketing, 32 (8). pp. 1087 - 1097. ISSN: 0885-8624
Lu, KJ. and Elwalda, A. (2016) ''. Journal of Customer Behaviour, 15 (2). pp. pp. 123-152(30) - pp. 123-152(30). ISSN: 1475-3928
Shaouf, A. and Lu, KJ. (2016) ''. Computers in Human Behavior, 60. pp. 622 - 634. ISSN: 0747-5632
Elwalda, A., Lü, K. and Ali, M. (2016) ''. Computers in Human Behavior, 56. pp. 306 - 319. ISSN: 0747-5632
Zhou, L. and Lu, KJ. (2015) ''. Expert Systems with Applications, 42 (24 (ABS3)). pp. 9634 - 9646. ISSN: 0957-4174
Erbao Cao., Zhou, X. and Lu, KJ. (2014) ''. International Journal of Production Research, 53 (12). pp. 3735 - 3752. ISSN: 0020-7543