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Topics

• Sensory marketing
• Customer experience
• Brand experience

Research supervision

Current PhD students

Zekai Chen - The Shadow of Uncertain Purchase Outcome

Mohammad Riyad Jamal Almajali  - Factors affecting the intention to use of electronic auctions in Jordan

Nooshin Navazani - Collective consciousness

Lana Abdulla - AI in Health industry

Fehaid Al Hadidi - Stakeholders’ and international tourists' perceptions