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Summary

Dongmei Zha (PhD, FHEA, MBA (Hons)) is a Lecturer at Brunel Business School, London, specialising in experiential marketing, sensory branding, and consumer psychology. Her research has been published in leading academic journals, including the International Journal of Management Reviews, Industrial Marketing Management and Journal of Business Research. Her work has received significant recognition, such as the Top-Cited Article (2021–2022) for Making sense of sensory brand experience: Constructing an integrative framework for future research (International Journal of Management Reviews, 24(1), 130-167) and the Top-Cited Article (2020–2021) for An assessment of brand experience knowledge literature: Using bibliometric data to identify future research direction (International Journal of Management Reviews, 22(3), 287-317). Through her impactful research, Dongmei continues to contribute valuable insights to the fields of marketing and consumer behaviour, advancing both academic knowledge and practical applications. Beyond her research contributions, she serves on the Editorial Advisory Board for Qualitative Market Research. Her expertise is instrumental in shaping scholarly discussions and guiding cutting-edge studies in her field.

Qualifications

PhD Business Management, Middlesex Business School, UK

MBA International Marketing, Coventry Business School, UK (Honours)                                                                            

Responsibility

Teaching activities:

• MG2048 Marketing Communications (Level 5)
• MG3123 Issues and Controversies in Marketing Project (Final Year Project, Level 6)
• MG2096 Consumer Behaviour (Level 5)
• MG3038 International Marketing (Level 6)