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MCBM Summer – Autumn Research Series
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Research Topic
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Chair & Speaker
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Wednesday 24th Feb 2021
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MCBM First Research Meeting - Tribute to Professor John Balmer and MCBM Research discussion
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Dr Sharifah Alwi
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Wednesday 17th March 2021
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Crafting a winning grant application: what makes it successful – with a focus on Letter of Recommendation
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Dr Ainurul Rosli and Dr Michael Heller
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Wednesday 14th April 2021
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The importance of planned outputs, dissemination, impact and knowledge exchange to a successful research bid
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Professor Afshin Mansouri and Dr Ainurul Rosli
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Wednesday 21st April 2021
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The pivotal role of an Interdisciplinary approach, methodology and the internal review process in successful research bids
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Dr Bidit Dey and Dr Michael Heller
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Thursday 27th May 2021
10.30am to 11.30am
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*Topic development, Research Problem, Research Gap, LR & Theoretical contribution in Marketing
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Chair: Dr Sharifah Alwi
Speaker: Dr Arthur Egwuonwu & Dr Yousra Asaad
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Wednesday 9th June 2021
10am to 1pm
(MCBM Summer Half-day workshop I 2021)
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*Methodology Part I: Philosophy of Science
Guest Lecture I: Consuming to sleep: marketing time-flow disruption”
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Chair: Dr Sharifah Alwi
Speaker: Dr Jessica Chelekis & Dr Thomas Robinson
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Wednesday 29th June 2021
10.30am to 12 midday
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*Methodology Part II: Qualitative Methods in Marketing Research?
Guest Lecture II: Orchestrating multi-stakeholder servitisation ecosystems
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Chair: Dr Sharifah Alwi
Speaker: Dr Michael Heller and Dr Pavel Laczko
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Wednesday 28th July 2021
10.30am to 11.30am
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*Methodology Part III: Quantitative Methods in Marketing Research?
- Survey and Experiment
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Chair: Dr Sharifah Alwi
Speaker: Professor Danae Manika
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Wednesday 25th August 2021
10.30am to 11.30am
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*Methodology Part IV: Triangulation/Mix-method in Marketing Research?
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Chair: Dr Marcia Christina Ferreira Speaker: Professor Dorothy Yen
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Thursday 9th September 2021
10.30am to 12.30 noon
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Engaged and Integrated: A Workshop for PhD Students on Mitigating Academic Isolation
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Chair: Dr Sharifah Alwi
Speaker: Dr Marcia Christina Ferreira
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13-14th September 2021 (For staff only)
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Creative Research Methods Workshop
*Registration is needed, please email me if interested to join these two days training
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Speaker: Dr Helen Kara (External Speaker)
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Wednesday 29th September 2021 10.30am to 11.30am
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*Qualitative Data Analysis in Marketing
(inc. LexiPortal V4.5 Leximancer & NVIVO)
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Chair: Dr Sharifah Alwi
Speakers: Dr. Bidit Dey and Dr Ana Canhoto Dr Arthur Egwuonwu
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Wednesday 27th October 2021
2 - 3pm
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*Quantitative Data Analysis in Marketing
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SPSS, Excel, Lisrel, AMOS and SmartPartial Least Squares (SmartPLS)
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Econometric Modelling (SAS, STATA)
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Chair: Dr Sharifah Alwi
Speaker: Dr Gurdeep Kohli and Dr Liyuan Wei
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Wednesday 24th November 2021
11:30 - 12:30 noon
(MCBM Autumn Half-day workshop II 2021)
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Concluding your research and surviving your Viva
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Chair: Dr Sharifah Alwi
Speaker: Dr Geraldine Cohen and Dr Sharon Wu
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Research Away Day
1st December 2021
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- MCBM Research meeting
- Inaugural Research Presentation from our new MCBM members
- Research Grant - Overcoming the challenges
Conversation about potential research opportunities/collaboration
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Dr Sharifah Alwi
Dr Arthur Egwuonwu
Dr Vassilis Charitsis
Dr Jungmin Jang
Dr Michael Heller
Professor Dorothy Yen
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