Sensory brand experience: Conceptualisation, measurement and impact on performance outcomes
Funder: Marketing TrustDuration: November 2022 - August 2023
People
| Name | Telephone | Office | ||
|---|---|---|---|---|
|
Dr Dongmei Zha Lecturer in Marketing
T: +44 (0)1895 268496
E: dongmei.zha@brunel.ac.uk |
+44 (0)1895 268496 | dongmei.zha@brunel.ac.uk | Eastern Gateway 103a |