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We are offering a self-funded PhD position in marketing with the Brunel Business School. The project focuses on AI-driven branding for sustainable development.

Applications are accepted on a rolling basis.

If you have any questions about the project or would like to arrange an informal discussion, please reach out to Dr Pantea Foroudi at pantea.foroudi@brunel.ac.uk.

The project

With the rapid advancement of artificial intelligence, brands now have powerful tools to personalise and optimise consumer engagement, creating opportunities to foster responsible, sustainable consumer behaviour.

This project aims to explore the role of AI-driven branding in promoting sustainable practices and aligning brand strategies with the United Nations Sustainable Development Goals (SDGs).

It will examine how AI can be leveraged to support responsible consumption, transparency, and ethical decision-making within branding and marketing.

The research will cover several critical areas:

1. Personalised AI-driven marketing for sustainability: Investigate how brands can use AI to tailor messages that encourage sustainable choices, such as eco-friendly product alternatives or brands with ethical supply chains. The student will analyse data on consumer interactions with AI-enhanced content to determine what drives sustainable purchasing decisions.
2. Transparency and trust through AI-enhanced supply chains: Examine how AI technologies like blockchain and IoT can help brands increase supply chain transparency, allowing consumers to trace product origins and understand their environmental impact. This area focuses on building consumer trust through a visible, data-driven commitment to sustainability.
3. Ethical AI and consumer privacy: As brands increasingly rely on AI for consumer insights, ethical considerations around data privacy and transparency are important. This topic will explore best practices for ethically collecting and using consumer data to foster trust and loyalty without compromising privacy.
4. Cultural sensitivity in AI-driven branding: Consider how AI can help brands navigate cultural diversity and sensitivity in global markets by personalising messages that resonate with regional values related to sustainability. This subtopic will examine ways to avoid cultural bias and promote inclusivity in branding through AI.
5. Brand activism and social responsibility: Evaluate how AI can support brand activism by aligning with that target social issues such as equality, education, and health. The student will investigate brands that effectively use AI to support social causes and encourage consumers to engage in socially responsible behaviour.
6. AI and the circular economy: Explore how AI technologies can support brands transitioning to circular economy models by creating marketing strategies that encourage recycling, reuse, and waste reduction. The project will examine how AI-powered branding can promote and normalise circular consumption patterns.
7. Consumer education and AI-driven content creation: Assess the role of AI in producing educational content that raises awareness of sustainable practices among consumers. This topic will consider how AI can personalise educational materials to promote responsible behaviour, potentially in collaboration with non-profits or environmental organisations.

As a postgraduate researcher, you will:

• Undertake both qualitative and quantitative research methods, including data analysis of consumer behaviour with AI-driven content, interviews with industry professionals, and case studies of brands that exemplify sustainable AI strategies
• Collaborate with external stakeholders, including branding agencies, AI companies, and sustainability-focused NGOs
• Collaborate with leading experts in the field
• Publish your findings in top-tier journals

Eligibility

Ideal candidates should have a background in branding, marketing, or business studies, with additional knowledge in AI applications, digital marketing strategies, or sustainability.

Familiarity with consumer behaviour analysis, data ethics, and supply chain management is beneficial.

Brunel offers a number of funding options to research students that help cover the cost of their tuition fees, contribute to living expenses or both. See more information here: /research/Research-degrees/Research-degree-funding. The UK Government is also offering Doctoral Student Loans for eligible students, and there is some funding available through the Research Councils. Many of our international students benefit from funding provided by their governments or employers. Brunel alumni enjoy tuition fee discounts of 15%.