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Research area(s)

• International Innovation and Technology Management Strategy
• Artificial Intelligence and Value Chain Optimisation
• Sustainalbe Ecosystem Innovation and Co-creation
• Automation, Digitalisation and Work
• New Business Models and Innovation Management
• Corporate Communication in Digital Age
• Product Design and Brand Management

Research group (s)

• Centre for Artificial Intelligence: Soical and Digital Innovation 
• Healthcare Management, Culture and Leadership

Research Institute (s)

• Institute of Communities and Society 
• Institute of Digital Futures

Research Interests

My current research explores the impact of digital technologies, such as AI and Blockchain, on business models and the optimisation of sustainable global value chains. I am actively engaged in projects focused on AI adoption and transformation strategies across various industry sectors, including corporate governance, boardroom management, healthcare management, and sustainable construction and maintenance. Additionally, I am deeply interested in contemporary issues surrounding strategic innovation in products, services, and organisational management.

Project details

• 2024-2025: Academy of Medical Science, Integrating digital transformation and circular economy for decarbonised construction & demolition waste diversion: enhancing Vietnam and UK’s research & practice (AIRINESS)
• 2022-23: Bruel ICS Funding, Daily activities matter: Post Covid Lifestyle and Mental Wellbeing
• 2022-23: BRIL Digital Living,  ‘Natural’ participatory online interactions
• 2021-22: United Nation, The International Telecommunication Union (ITU) , Digital Health Provision through Telemedicine Ecosystem in Sub-Saharan Africa
• 2020-21: BBS Dean Pump-priming fund on the impact of disruptive technology (i.e. AI, Blockchain, IoT, Big Data) adoption on the performance of UK care homes.
• 2020-21: CES funding on DIY Lab within Brunel CBASS
• 2020-21:  Research Seminar Series Awards 2020-21 on Digital Futures, Artificial Intelligence and Big Data within Brune:
• 2019-2021: British Council and Indian SPARC (Scheme for Promotion of Academic and Research Collaboration) Impact of Artificial Intelligence on Productivity, Employability and Business Models in Health Care Services
• 2018-2019: Centre for Entrepreneurship and Sustainability (CES), СʪÃÃÊÓƵ London, Is your job going to be Gigified? Envisioning personal exposure to earnings volatility in the age of the gig economy.
• •2017-2020: EU H2020 MSCA RISE, GREENDC: Sustainable Energy Demand Management for Green Data Centres. This research project studies the Energy Consumption and management issues of Data Centres in the UK, Turkey and Bulgaria and investigates their environmental impact and government policies

For collaboration opportunities in AI adoption and transformation, or to discuss cutting-edge strategies in innovation management, feel free to reach out to Dr. Chen at Weifeng.Chen@brunel.ac.uk