Professor John M.T. Balmer, who some credit with formally introducing the ‘corporate brand’ notion, and who held the first chair in corporate brand management, is one of the co-editors for the recently published “Advances in Corporate Branding“. Published by , this book is a cornerstone anthology on corporate brands aimed at scholars, practitioners, and managers. A list of Professor Balmer’s publications is available .
This prestigious edited collection of articles from the Journal of Brand Management (JBM) provides an overview of the corporate brand field, including its historiography. Among the topics examined are: franchise management, co-creation of corporate brands, alliance brands, and internal branding.
Along with Professor Balmer (Chairman of the Board of Senior Consultant editors of the JBM), this compendium is co-edited by the three editors in chief of JBM who, respectively are from Australia, Switzerland, and Germany: Dr Shaun M. Powell, Dr Joachim Kernstock and Professor Tim Oliver Brexendorf.
Professor Balmer notes: “This book aims to be ‘essential reading’ for all those interested in corporate brands“.
Brunel Business School enjoys an international reputation for its research and scholarship in corporate branding and is credited in introducing the first MSc in Corporate Brand Management. Further information about our postgraduate courses in branding, .