Simone Panella, a Business and Management alumnus, transformed a personal setback into a groundbreaking business.
After experiencing a rugby injury, he was inspired to create Dyamotech, a company specialising in wearable technology designed to monitor head impacts in sports. His innovative approach is making sports safer and redefining how we think about athletic performance and safety.
Tell us about your company - what does it specialise in, and what makes it unique?
Dyamotech® is on a mission to lead the way in the wearable tech industry by crafting innovative smart wearables that can enrich sports organisations' safeguarding through precise health monitoring in youth.
What ignited your passion to start your own business? Was there a defining moment or event?
Yes, Dyamotech is the result of many undetected head injuries sustained while playing rugby, which forced me to step away from the sport I always loved and sacrificed all my youth for.
What achievements are you most proud of since starting your business?
Going back to where my rugby dream ended, my school, four years later with a solution in my hand for them to try.
In what ways did your time at Brunel prepare you for the challenges of starting and running a business? Were there any particular experiences, courses, or mentors at Brunel that made a significant impact on you?
Absolutely, my time at Brunel was instrumental in preparing me for the challenges of starting and running Dyamotech! The support and guidance from my mentors significantly shaped my entrepreneurial journey, providing invaluable insights and encouragement. Their expertise, combined with Brunel's dynamic environment, helped me develop the critical problem-solving and leadership skills essential for business ownership.
Can you describe the early days of your business? What were some of the biggest hurdles you had to overcome?
Dyamotech is a fully bootstrapped sports tech company. The biggest hurdle so far has been keeping the motivation high across my team and partners.
How has being an entrepreneur influenced your personal and professional growth?
I don't define myself as an entrepreneur; I simply enjoy dreaming and building things while being the most disciplined I can be.
What qualities or skills do you think are essential for someone to be a successful entrepreneur?
There are many, but for me was: curiosity, discipline, and relentlessness.
What advice would you give to current students or recent graduates who are thinking about starting their own businesses?
Leverage your university time and sacrifice some of the "fun time" to build something meaningful.
Looking back, is there anything you would do differently in your entrepreneurial journey?
Absolutely not. Taking the wrong route was, is, and will be an essential part of my growth.
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Images: Simone Panella, Dyamotech